COLUMBUS, Ohio–(BUSINESS WIRE)–Fashion apparel retailer Express, Inc. (NYSE: EXPR), announces the introduction of a new giving program called The Dream Big Project, hosts the Dream Big Virtual Summit this evening at 5:00 p.m. EST and establishes today as ‘Dream Big Day’.
“One of the four foundational pillars of The EXPRESSway Forward strategy is about reinvigorating our brand, and customers are just beginning to see our new brand positioning brought to life through our imagery, messaging and the experience in our stores and online,” said Tim Baxter, Express Chief Executive Officer. “The Dream Big Project is a way to extend our brand purpose – which is to Create Confidence and Inspire Self Expression – to our giving, and connect our associates to our customers and communities. Dream Big Day is a way for all of us at Express to do good, to give back and to have a positive impact by supporting causes and organizations that encourage people to believe in themselves and follow their dreams.”
The Dream Big Project will be an ongoing initiative and is powered by GoFundMe. Express will amplify the Dream Big Project across its marketing channels and through the GoFundMe partnership, engage customers to be a part of the initiative. For the launch, funds raised through brand and customer donations will benefit the GoFundMe Small Business Relief Fund to provide relief for entrepreneurs who have been impacted by the pandemic. Donations are tax-deductible to the extent allowed by the law and will go directly to the fund supported by GoFundMe.org, which provides matching micro-grants to qualifying small businesses. Later this fall, a group of Small Business Heroes will be selected by Express and highlighted across the Brand’s social and digital channels as well as given an additional donation to support their work.
In celebration of the launch of the Dream Big Project, Express has designated September 17th Dream Big Day and will showcase a number of inspiring small businesses through its social and digital channels. Express customers can get involved through online and in-store donations through December 31st and today only – in honor of Dream Big Day – the Company will match customer donations up to $50,000.
Dream Big Day will culminate with a virtual summit and fundraising event this evening at 5PM EST hosted by Express brand partner, fashion expert and TV personality, Tan France. This ticketed digital event will be open to the Express community and feature the cast of the Fall Campaign along with special guest speakers united by a shared passion for making a positive difference in the world, including: Brittany Xavier, Global Fashion Influencer; Brice Griffin, Comedic Actor; Dale Moss, Former Pro Athlete, Commentator & Philanthropist; Iskra, Entrepreneur, Model & Body Confidence Advocate; Jeannie Mai, Emmy Award Winning TV Host; Jonathan Bennett, Actor & Author; and more. The evening will offer workshops, panel discussions on topics such as driving thought leadership, navigating careers and tapping hidden potential, and brand giveaways. Proceeds from ticket sales benefit the GoFundMe Small Business Relief Fund.
For more information on the Express Dream Big Project, to learn how to qualify for a grant or to follow the inspiring stories of the Small Business Heroes, customers can visit Express.com/DreamBigProject or follow @express on Instagram. To view the full event schedule and RSVP for the event, visit createcultivate.com/express.
Donations made directly to the GoFundMe Small Business Relief Fund on the GoFundMe.com website, including ticket purchases to the Dream Big Project Virtual Summit, are subject to GoFundMe’s processing fees.
About Express, Inc.
Express is a modern, versatile, dual gender apparel and accessories brand that helps people get dressed for every day and any occasion. Launched in 1980 with the idea that style, quality and value should all be found in one place, Express has always been a brand of the now, offering some of the most important and enduring fashion trends. Express aims to Create Confidence & Inspire Self-Expression through a design & merchandising view that brings forward The Best of Now for Real Life Versatility.
The company operates over 500 retail and factory outlet stores in the United States and Puerto Rico, as well as an online store. Express, Inc. is traded on the NYSE under the symbol EXPR. For more information, please visit www.express.com.
Started in 2010, GoFundMe is the world’s largest social fundraising platform. The GoFundMe community has raised over $9 billion from more than 120 million donations for people, causes, and organizations. GoFundMe is changing the way the world gives. Find us on Twitter, Facebook, and Instagram.