Alliance Data logo. (PRNewsFoto)

Columbus, Ohio, 23 November 2020 / PRNewswire / – Alliance Data Systems (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payments solutions, today announced that the card services business is expanding its comprehensive suite of digital tools to serve brand partners and consumers alike Christmas shopping season. As a provider of market-leading private label, co-branded and commercial credit products, Alliance Data's Card Services business combines payment products and digital capabilities with data analytics to help retailers acquire customers and increase spend by creating simple, seamless credit solutions. and payment options are offered in-store, online, or on a mobile device.

This year, over 53% 1 of retailers launched their October vacation sales and marketing campaigns to give consumers more time to shop. With the Christmas shopping season looking different from previous years and with customers likely to be very interested in e-commerce, retailers need to take action to capitalize on changes in customer behavior. Data insights, payment solutions, communications and marketing need to work together seamlessly to meet customers where they should deliver immersive digital experiences throughout the holiday season.

"While digital technologies provide brand partners with the foundation to meet customer needs, the competitive advantage comes from the powerful data analytics and insights of Alliance Data," he said Wes Hunt, Senior vice president of corporate data and analytics for Alliance Data's mapping service. "When we back up digital shopping trends with data, we can predict and pinpoint consumer shopping patterns and preferences to tailor personalized, secure point-of-sale purchase options. This improves customer experience and speeds transactions by 40% 2 of vacation purchases made exclusively through digital channels and helps our brand partners expand their customers' shopping carts at the checkout. "

In addition to a seamless, contactless experience, consumers expect an insight into their purchasing power on this vacation. This is achieved through smooth digital solutions that make financing an important part of the customer journey. In connection with data, these solutions allow consumers to easily request and use the payment option that suits them best in the channel of their choice.

As consumers shift dramatically to online shopping, Alliance Data, with its extensive digital capabilities and data insights, will help its brand partners reach more customers and increase sales. The recently launched Enhanced Digital Suite improves the customer experience by showing payment and credit options earlier in the online shopping process and can be easily implemented for Alliance Data's brand partners with a few simple lines of code.

"Enhanced Digital Suite is a comprehensive toolkit for our brand partners that enables them to use our online digital capabilities so that their customers can use a variety of payment solutions to offer customers a complete payment experience without leaving the brand's website", he added Val Greer, Commercial Director of Alliance Data's map service. "Building on these digital enhancements and to appeal to millennials who prefer digital payment options, Alliance Data recently announced a definitive agreement to acquire Bread3, a digital payments company that offers innovative capabilities for instant purchases and post payments."

Even if online shopping increases, more than a quarter of consumers are expected to make most of their purchases at brick and mortar locations during this holiday season2. For in-store customers, Alliance Data's contactless, mobile-enabled capabilities enhance the customer experience applying for credit or making a payment.

  • With tools like Alliance Data's patented Frictionless Mobile CreditSM technology, customers can initiate a loan application via text or a location-based QR code, creating a pre-filled loan application that can be completed quickly with just a few keystrokes.
  • Checkout customers can choose from a variety of contactless payment options, including contactless credit cards and digital wallets.
  • Alliance Data's app plug-in integrates with a branded partner's app so that card members can make purchases, manage their rewards and maintain their account.

For more information on Alliance Data's Card Services business, please visit

1 National Retail Federation, Retailer Holiday 2020 Planning Survey
2 Morning Consult, "How COVID-19 is changing the Christmas business season" September 10, 2020
3 Subject to regulatory approval and customary closing conditions

Learn about Alliance Data's map services business
Alliance Data's Card Services business develops market-leading private label, co-branded, and commercial credit card programs for many of the world's best-known brands. Through our branded credit programs, we help build more profitable relationships between our partners and their card members and foster lasting loyalty.

Alliance Data's Card Services business leverages the industry's most comprehensive and predictive data set, advanced analytics, and capabilities to help partners grow revenue and deliver greater value to their card members since 1986. We are proud to be part of Alliance Data Enterprise (NYSE: ADS), a FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio. To learn more, visit, follow us on Twitter, and connect with us on LinkedIn.

About alliance data
Alliance Data® (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payment solutions for large, consumer-centric industries. The company designs and implements bespoke solutions that measurably change consumer behavior while driving the business growth and profitability of some of today's best-known brands. Alliance Data supports its partners in creating and increasing customer loyalty across multiple touchpoints using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, OhioAlliance Data consists of companies that together employ over 8,500 people in more than 50 locations worldwide.

Alliance Data's Card Services business is a provider of market-leading private label, co-branded and business credit card programs. LoyaltyOne® owns and operates the AIR MILES® Reward program, Canada's most recognized loyalty program, and BrandLoyalty, based in the Netherlands, is a global provider of bespoke loyalty programs for grocers. For more information on Alliance Data, please visit

Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and YouTube.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements reflect our expectations or projections of future events and can generally be identified by the use of words such as "believe" , "expect", "anticipate", "estimate", "intend", "project", "plan", "likely", "can", "should" or other words or similar phrases. Likewise, statements that describe our business strategy, prospects, goals, plans, intentions, or goals are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding our expected operating or financial results, the initiation or completion of strategic initiatives, future dividend declarations and future economic conditions, and the guidance we may make in relation to them on these, including but not limited to exchange rate fluctuations, market conditions and COVID-19 impacts related to relief measures for affected borrowers and depositors, labor shortages due to quarantine, reduction in customer demand, disruption in the supply chain for our premium suppliers and disruptions in the Aviation or travel industry.

We believe that our expectations are based on reasonable assumptions. However, forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, expected results, or other expectations expressed in this press release. No assurances can be made that confirm our expectations were correct. These risks and uncertainties include, but are not limited to, factors set out in the Risk Factors section of our Annual Report on Form 10-K for the most recently ended financial year and which may be updated by or elsewhere in Section 1A. Our quarterly reports on Form 10-Q have been submitted for periods after this Form 10-K. Our forward-looking statements speak only as of the date of publication and we assume no obligation other than the forward-looking statements required by applicable law based on new information, subsequent events, anticipated or updated unexpected circumstances or otherwise.

Alliance data
Brian Vereb – Investor Relations
(Email protected)

Shelley Whiddon – Media
(Email protected)

Rachel Stultz – Media
(Email protected)

SOURCE Alliance Data Systems Corporation

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